Two-day National Conference
Emerging Trends in Commerce and Management
(NCETCM-2K26)
March 30 & 31, 2026
Organized by Department of Commerce and Business Administration
Andhra Loyala College, Viajayawada
In Collaboration with RUSA
About Andhra Loyola College
Andhra Loyola College (Autonomous), Vijayawada, was founded in December 1953 by the Jesuit Fathers. The institution has grown into one of the most prestigious educational institutions in Andhra Pradesh, offering excellence in higher education, research, innovation, and holistic development.
The college is widely recognized for academic quality, value-based education, industry-oriented programs, and strong commitment towards social responsibility and research advancement.
About the Department
The Department of Commerce and Business Administration was established in 1954 and has continuously evolved into a center for excellence in commerce, management, entrepreneurship, and business education.
The department introduced MBA programs in 2000, BBA programs in 2011, Aviation Management in 2018, and Logistics programs in 2019 to meet emerging industry requirements and develop future-ready professionals.
About the Conference
The National Conference on Emerging Trends in Commerce and Management (NCETCM-2K26) aims to provide a dynamic platform for academicians, researchers, industry experts, and students to exchange innovative ideas and research findings.
The conference focuses on digital transformation, artificial intelligence in business, entrepreneurship, strategic management, e-commerce, innovation, analytics, and modern organizational practices shaping the future of commerce and management.
About IJERSEM
International Journal of Emerging Research in Science, Engineering, and Management (IJERSEM) is an international open-access peer-reviewed journal dedicated to promoting high-quality research across multidisciplinary domains.
Conference Subthemes
Research papers are invited in the following areas
Conference Committees
Leadership and organizing team of NCETCM-2K26
Patrons
- Rev. Fr. Dr. Joe Sebastian SJ – Rector, ALC
- Rev. Fr. Dr. A. Rex Angelo SJ – Correspondent, ALC
Chairman
- Rev. Fr. Dr. S. Melchior SJ – Principal, ALC
Vice Chairmen
- Rev. Fr. Dr. K. M. Prabhudas SJ – Vice Principal
- Rev. Fr. G. Kiran Kumar SJ – Vice Principal
Organizing Secretaries
- Dr. B. Syam Sundar
- Dr. B. R. Kumar
Conference Highlights
Moments captured during NCETCM-2K26 conference events, presentations, keynote sessions, and academic interactions.
Conference Proceedings
Peer-reviewed papers presented at the National Conference on Emerging Trends in Commerce and Management (NCETCM-2K26) and published in IJERESM.
Volume 2, Special Issue 1: May 2026
Sunil Kumar Chokkandla, Venkata Srinivas Kumar Daruri
Why Do Consumers Return Products in E-Commerce? Evidence from Online Review Analysis
Pages: 01–10 | DOI: 10.66710/ijersem.v2si1.1 | Download PDF
Allada Santosh Kumar, L. Manasa Lakshmi, M. Jyothika Krishna, G.Yasaswini Lakshmi
Pages: 11–19 | DOI: 10.66710/ijersem.v2si1.2 | Download PDF
Jagadish Tulimelli, Sarita Satpathy, Ashok Kumar Samminga
Role of Artificial Intelligence in Commerce Education: Opportunities and Challenges
Pages: 20–30 | DOI: 10.66710/ijersem.v2si1.3 | Download PDF
V.Ch. Purna Chandra Rao, Zia UR Rehman, Purnachandra Rao Suda, KPR Rajesh
Evolution of Neo-Banks: Navigating Regulation and Driving Industry Disruption
Pages: 31–42 | DOI: 10.66710/ijersem.v2si1.4 | Download PDF
Praveen Kumar Guraja, Kamalamalini Nagasundaram, Manish Nalluri
Pages: 43–50 | DOI: 10.66710/ijersem.v2si1.5 | Download PDF
T. Nisha Jaiswal
Pages: 51–57 | DOI: 10.66710/ijersem.v2si1.6 | Download PDF
Shaik Rasool
Pages: 58–65 | DOI: 10.66710/ijersem.v2si1.7 | Download PDF
L.M. Udaya Kumar, J. Nirmala, S. Sathvik
Pages: 66–73 | DOI: 10.66710/ijersem.v2si1.8 | Download PDF
Vallepu Ganesh Babu, Kanapala Priyanka, Vallem Gopichand
Pages: 74–82 | DOI: 10.66710/ijersem.v2si1.9 | Download PDF
P. Vasavi, D. Uma Kumari, P V S Sairam
AI-Driven Social Media Marketing and Its Impact on Consumer Behaviour
Pages: 83–87 | DOI: 10.66710/ijersem.v2si1.10 | Download PDF
Beesetti Sri Jyothsna, Medisetti Kavya Sree, Vutukuri Yamini Sri Harika
Pages: 88–95 | DOI: 10.66710/ijersem.v2si1.11 | Download PDF
Chittimalla Bhargavi, M Sravanthi, V Rajitha
Credit Risk Management Practices and Financial Performance: An Empirical Study of Banks
Pages: 96–102 | DOI: 10.66710/ijersem.v2si1.12 | Download PDF
Deepthi Poreddy, K. Radhika, K. Deepasri
Role of Digital Technologies in Business Management: Opportunities and Challenges
Pages: 103–109 | DOI: 10.66710/ijersem.v2si1.13 | Download PDF
Siringi Avinash, P V S Sairam, G. Sravan Kumar
Pages: 110–117 | DOI: 10.66710/ijersem.v2si1.14 | Download PDF
S K Shafiya, K. Jayasree, K. Prasanthi, K. Nithyasri
A Study on the Role of Artificial Intelligence in Financial Services
Pages: 118–125 | DOI: 10.66710/ijersem.v2si1.15 | Download PDF
K. Sai Tejaswini, Y. Bangarraju, S. Niteesh
Consumer Perception Towards Specified Fintech Products
Pages: 126–131 | DOI: 10.66710/ijersem.v2si1.16 | Download PDF
V. Supriya, M D. Jasmine, L. Sunny Abilash, S. Hari Krishna
Behavioral Finance and Impact on Investor Decision Making
Pages: 132–136 | DOI: 10.66710/ijersem.v2si1.17 | Download PDF
Ch. Vara Lakshmi, A. Madhuri, B. R. Kumar, D. Bhaskara Rao
Impact of Quick Commerce Applications on Consumers Buying Behaviour and Brand Perception
Pages: 137–143 | DOI: 10.66710/ijersem.v2si1.18 | Download PDF
P. Guru Prasad, Naziya Sultana, S N Sai Mohan
Pages: 144–150 | DOI: 10.66710/ijersem.v2si1.19 | Download PDF
Krishna Babu Sambaru, 2P. Guru Prasad, 2Sangeetha Dhanala
Consumer Segmentation in Household Appliances Market Using K-Means Clustering
Pages: 151–157 | DOI: 10.66710/ijersem.v2si1.20 | Download PDF
T. Praveen Kumar, C. Praveen, S. Ajay Kumar
Consumer Attitude Towards Digital Marketing Platforms
Pages: 158–163 | DOI: 10.66710/ijersem.v2si1.21 | Download PDF
Busi Reddy Jaya Raj Reddy, K V S N Jawahar Babu
Pages: 164–175 | DOI: 10.66710/ijersem.v2si1.22 | Download PDF
P Subhakar, A N V Durga Anupama, E Suvarnanjali
A Study on the Impact of Artificial Intelligence on Strategic Decision-Making in Indian Businesses
Pages: 176–184 | DOI: 10.66710/ijersem.v2si1.23 | Download PDF
Chilukoti Naga Raju
Artificial Intelligence in Financial Decision-Making: Transforming Modern Business Practices
Pages: 185–197 | DOI: 10.66710/ijersem.v2si1.24 | Download PDF
Chilaka Indira Priyadarshini, B. Madhava Priya, D. Siva Naga Lakshmi
Innovation And Strategic Management in Modern Organizations: Key Driver for Competitive Advantage
Pages: 198–205 | DOI: 10.66710/ijersem.v2si1.25 | Download PDF
Surapaneni Kanaka Durga, Medarametla Sivaranjani, A Sree Lakshmi
Digital Transformation and its Impact on Business Efficiency and Growth
Pages: 206–212 | DOI: 10.66710/ijersem.v2si1.26 | Download PDF
R. Vijayalakshmi, S. Velanganni, M. Aakina Barveen
E-Commerce and Digital Marketing Trends
Pages: 213–219 | DOI: 10.66710/ijersem.v2si1.27 | Download PDF
S. Gopinathan, N. Prakash, GaddamSravan Kumar
Impact of AI Personalization on Customer Retention in E-Commerce
Pages: 220–227 | DOI: 10.66710/ijersem.v2si1.28 | Download PDF
T. Chaitanya Lakshmi, N.A. Francis Xavi, M.V. Madhavi
Pages: 228–236 | DOI: 10.66710/ijersem.v2si1.29 | Download PDF
M.V. Madhavi, N.A. Francis Xavi, T. Chaitanya Lakshmi
Pages: 237–246 | DOI: 10.66710/ijersem.v2si1.30 | Download PDF
N.A. Francis Xavier, M.V. Madhavi, T. Chaitanya Lakshmi
Pages: 247–254 | DOI: 10.66710/ijersem.v2si1.31 | Download PDF
D. Chandra Sekhar, N.A. Francis Xavier, D. Naresh
Pages: 255–262 | DOI: 10.66710/ijersem.v2si1.32 | Download PDF
S. Melchior, N.A. Francis Xavier
Pages: 263–269 | DOI: 10.66710/ijersem.v2si1.33 | Download PDF
Md S Rahaman, Siva Naga Lakshmi Alluri, Chigurupati Keerthana
Role of Artificial Intelligence in Business Management across Various Sectors
Pages: 270–278 | DOI: 10.66710/ijersem.v2si1.34 | Download PDF
Namburu Ashok Babu, Aripirala Arun, Namburu Vijayabhaskar
Analysis on Awareness and Usage of Fintech Platforms among MSMEs in Andhra Pradesh
Pages: 279–284 | DOI: 10.66710/ijersem.v2si1.35 | Download PDF
Vallabhadas Kalpana, P. Anupama, O. Padmaja
Digital Commerce in the AI Era: Opportunities and Challenges
Pages: 285–292 | DOI: 10.66710/ijersem.v2si1.36 | Download PDF
Poli Rajitha, V. Mouneswari
A Study on Demographic Influence on Employee Performance in Select IT Companies Hyderabad
Pages: 293–299 | DOI: 10.66710/ijersem.v2si1.37 | Download PDF
Vijay Kolluri, Vasu Dammati, T Chaitanya Lakshmi
Impact of Artificial Intelligence on Business Decision-Making in the Digital Era
Pages: 300–308 | DOI: 10.66710/ijersem.v2si1.38 | Download PDF
N. Sindhu, M. Swarna, T. Durga Triveni, N. Reena Madhuri
Determinants of Investment Avenues: A Behavioural Study of Retail Investors
Pages: 309–313 | DOI: 10.66710/ijersem.v2si1.39 | Download PDF
S. Melchior, B.R. Kumar, Jagadish Tulimelli
An Analysis of Young People's Perspectives on Technological Entrepreneurship Prospects
Pages: 314–319 | DOI: 10.66710/ijersem.v2si1.40 | Download PDF
Janardhana Rao Nidamaluri, D. Hanuma Reddy, K. Uma Maheswara Rao
Pages: 320–327 | DOI: 10.66710/ijersem.v2si1.41 | Download PDF
A. Scarlet, S. Paul Rani, M. Chitra Devi
Shopping Malls in India: Growth, Consumer Behavior, and Emerging Retail Trends
Pages: 328–333 | DOI: 10.66710/ijersem.v2si1.42 | Download PDF
M.V.S. Ramalakshmi, P. Jayasaradadevi
Pages: 334–342 | DOI: 10.66710/ijersem.v2si1.43 | Download PDF
Eleti Theresa Rani, Ramana Koppula
Pages: 343–353 | DOI: 10.66710/ijersem.v2si1.44 | Download PDF
T. Meghana, R. Hadassa, B. Muni Babu
Investor Perception Towards ESG Investing: A Behavioural Study
Pages: 354–359 | DOI: 10.66710/ijersem.v2si1.45 | Download PDF
B. Syam Sundar
The Rise of Quick Commerce and Its Business Implications
Pages: 360–366 | DOI: 10.66710/ijersem.v2si1.46 | Download PDF
