Volume 2 Special Issue 1

Two-day National Conference

Emerging Trends in Commerce and Management

(NCETCM-2K26)

March 30 & 31, 2026

Organized by Department of Commerce and Business Administration
Andhra Loyala College, Viajayawada

In Collaboration with RUSA

About Andhra Loyola College

Andhra Loyola College (Autonomous), Vijayawada, was founded in December 1953 by the Jesuit Fathers. The institution has grown into one of the most prestigious educational institutions in Andhra Pradesh, offering excellence in higher education, research, innovation, and holistic development.

The college is widely recognized for academic quality, value-based education, industry-oriented programs, and strong commitment towards social responsibility and research advancement.

About the Department

The Department of Commerce and Business Administration was established in 1954 and has continuously evolved into a center for excellence in commerce, management, entrepreneurship, and business education.

The department introduced MBA programs in 2000, BBA programs in 2011, Aviation Management in 2018, and Logistics programs in 2019 to meet emerging industry requirements and develop future-ready professionals.

About the Conference

The National Conference on Emerging Trends in Commerce and Management (NCETCM-2K26) aims to provide a dynamic platform for academicians, researchers, industry experts, and students to exchange innovative ideas and research findings.

The conference focuses on digital transformation, artificial intelligence in business, entrepreneurship, strategic management, e-commerce, innovation, analytics, and modern organizational practices shaping the future of commerce and management.

About IJERSEM

International Journal of Emerging Research in Science, Engineering, and Management (IJERSEM) is an international open-access peer-reviewed journal dedicated to promoting high-quality research across multidisciplinary domains.

✔ Double-Blind Peer Review
✔ Crossref DOI for Every Article
✔ Dedicated Article Pages
✔ OAI-PMH Support
✔ Permanent Archiving Support

Conference Subthemes

Research papers are invited in the following areas

Digital Transformation in Commerce and Business Operations
Artificial Intelligence Applications in Business and Management
E-Commerce and Digital Marketing Trends
Entrepreneurship and Startup Ecosystem Development
Data Analytics and Technology in Business Decision-Making
Innovation and Strategic Management in Modern Organizations

Conference Committees

Leadership and organizing team of NCETCM-2K26

Patrons

  • Rev. Fr. Dr. Joe Sebastian SJ – Rector, ALC
  • Rev. Fr. Dr. A. Rex Angelo SJ – Correspondent, ALC

Chairman

  • Rev. Fr. Dr. S. Melchior SJ – Principal, ALC

Vice Chairmen

  • Rev. Fr. Dr. K. M. Prabhudas SJ – Vice Principal
  • Rev. Fr. G. Kiran Kumar SJ – Vice Principal

Organizing Secretaries

  • Dr. B. Syam Sundar
  • Dr. B. R. Kumar

Conference Proceedings

Peer-reviewed papers presented at the National Conference on Emerging Trends in Commerce and Management (NCETCM-2K26) and published in IJERESM.

Volume 2, Special Issue 1: May 2026

Sunil Kumar Chokkandla, Venkata Srinivas Kumar Daruri

Why Do Consumers Return Products in E-Commerce? Evidence from Online Review Analysis

Pages: 01–10 | DOI: 10.66710/ijersem.v2si1.1 | Download PDF

Allada Santosh Kumar, L. Manasa Lakshmi, M. Jyothika Krishna, G.Yasaswini Lakshmi

Innovation and Strategic Management in Modern Organizations: A Technology-Enabled and Agile Perspective

Pages: 11–19 | DOI: 10.66710/ijersem.v2si1.2 | Download PDF

Jagadish Tulimelli, Sarita Satpathy, Ashok Kumar Samminga

Role of Artificial Intelligence in Commerce Education: Opportunities and Challenges

Pages: 20–30 | DOI: 10.66710/ijersem.v2si1.3 | Download PDF

V.Ch. Purna Chandra Rao, Zia UR Rehman, Purnachandra Rao Suda, KPR Rajesh

Evolution of Neo-Banks: Navigating Regulation and Driving Industry Disruption

Pages: 31–42 | DOI: 10.66710/ijersem.v2si1.4 | Download PDF

Beesetti Sri Jyothsna, Medisetti Kavya Sree, Vutukuri Yamini Sri Harika

Digital Payments as a Driving Force of Business Transformation: A Study on Street Vendors in Vijayawada

Pages: 88–95 | DOI: 10.66710/ijersem.v2si1.11 | Download PDF

S K Shafiya, K. Jayasree, K. Prasanthi, K. Nithyasri

A Study on the Role of Artificial Intelligence in Financial Services

Pages: 118–125 | DOI: 10.66710/ijersem.v2si1.15 | Download PDF

K. Sai Tejaswini, Y. Bangarraju, S. Niteesh

Consumer Perception Towards Specified Fintech Products

Pages: 126–131 | DOI: 10.66710/ijersem.v2si1.16 | Download PDF

V. Supriya, M D. Jasmine, L. Sunny Abilash, S. Hari Krishna

Behavioral Finance and Impact on Investor Decision Making

Pages: 132–136 | DOI: 10.66710/ijersem.v2si1.17 | Download PDF

Ch. Vara Lakshmi, A. Madhuri, B. R. Kumar, D. Bhaskara Rao

Impact of Quick Commerce Applications on Consumers Buying Behaviour and Brand Perception

Pages: 137–143 | DOI: 10.66710/ijersem.v2si1.18 | Download PDF

Krishna Babu Sambaru, 2P. Guru Prasad, 2Sangeetha Dhanala

Consumer Segmentation in Household Appliances Market Using K-Means Clustering

Pages: 151–157 | DOI: 10.66710/ijersem.v2si1.20 | Download PDF

T. Praveen Kumar, C. Praveen, S. Ajay Kumar

Consumer Attitude Towards Digital Marketing Platforms

Pages: 158–163 | DOI: 10.66710/ijersem.v2si1.21 | Download PDF

Chilaka Indira Priyadarshini, B. Madhava Priya, D. Siva Naga Lakshmi

Innovation And Strategic Management in Modern Organizations: Key Driver for Competitive Advantage

Pages: 198–205 | DOI: 10.66710/ijersem.v2si1.25 | Download PDF

Surapaneni Kanaka Durga, Medarametla Sivaranjani, A Sree Lakshmi

Digital Transformation and its Impact on Business Efficiency and Growth

Pages: 206–212 | DOI: 10.66710/ijersem.v2si1.26 | Download PDF

R. Vijayalakshmi, S. Velanganni, M. Aakina Barveen

E-Commerce and Digital Marketing Trends

Pages: 213–219 | DOI: 10.66710/ijersem.v2si1.27 | Download PDF

S. Gopinathan, N. Prakash, GaddamSravan Kumar

Impact of AI Personalization on Customer Retention in E-Commerce

Pages: 220–227 | DOI: 10.66710/ijersem.v2si1.28 | Download PDF

Md S Rahaman, Siva Naga Lakshmi Alluri, Chigurupati Keerthana

Role of Artificial Intelligence in Business Management across Various Sectors

Pages: 270–278 | DOI: 10.66710/ijersem.v2si1.34 | Download PDF

Namburu Ashok Babu, Aripirala Arun, Namburu Vijayabhaskar

Analysis on Awareness and Usage of Fintech Platforms among MSMEs in Andhra Pradesh

Pages: 279–284 | DOI: 10.66710/ijersem.v2si1.35 | Download PDF

Vallabhadas Kalpana, P. Anupama, O. Padmaja

Digital Commerce in the AI Era: Opportunities and Challenges

Pages: 285–292 | DOI: 10.66710/ijersem.v2si1.36 | Download PDF

Vijay Kolluri, Vasu Dammati, T Chaitanya Lakshmi

Impact of Artificial Intelligence on Business Decision-Making in the Digital Era

Pages: 300–308 | DOI: 10.66710/ijersem.v2si1.38 | Download PDF

N. Sindhu, M. Swarna, T. Durga Triveni, N. Reena Madhuri

Determinants of Investment Avenues: A Behavioural Study of Retail Investors

Pages: 309–313 | DOI: 10.66710/ijersem.v2si1.39 | Download PDF

T. Meghana, R. Hadassa, B. Muni Babu

Investor Perception Towards ESG Investing: A Behavioural Study

Pages: 354–359 | DOI: 10.66710/ijersem.v2si1.45 | Download PDF