A Study on the Role of Artificial Intelligence in Financial Services

International Journal of Emerging Research in Science, Engineering, and Management
Vol. 2, SI1 (2026), pp. 118–125
Proceedings of Selected Papers from the
National Conference on Emerging Trends in Commerce and Management
NCETCM-2K26
2026-03-30 to 2026-03-31
Vijayawada, Andhra Pradesh, India
Organized by Andhra Loyola College, Vijayawada, India
eISSN: 3107-9075

This work is licensed under a Creative Commons Attribution 4.0 International License .

A Study on the Role of Artificial Intelligence in Financial Services

S K Shafiya, K. Jayasree, K. Prasanthi, K. Nithyasri

Department of MBA, Andhra Loyola College, Vijayawada, Andhra Pradesh, India

Abstract

By enhancing productivity, accuracy, and client satisfaction, artificial intelligence (AI) is progressively changing the financial services industry. Examining the role of AI in financial services and analysing user satisfaction, adoption, and views across various demographic groups are the main goals of this study. Convenience sampling was used to gather primary data from 100 respondents for the study. The hypotheses were tested between variables including age, income, occupation, and gender were examined using statistical techniques like ANOVA and Chi-square tests. According to the findings, there is no discernible variation in the degree of customer satisfaction with AI use among various age, occupational, and income categories. Furthermore, there was no discernible variation between demographic characteristics and the use of AI, recommendations, privacy issues, or user experience. These results show that AI-based financial services are extensively used and offer a consistent user experience for a variety of demographics. In summary, AI has a transformational and inclusive function in financial services, providing customers with similar benefits regardless of their demographics. However, to guarantee ongoing trust and successful application of AI technology in financial services, issues pertaining to data security and privacy must be resolved.

Keywords: Artificial Intelligence (AI), Financial Services, Customer Satisfaction, Data Privacy, User Experience.

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DOI: 10.66710/ijersem.v2si1.15

Open Access • Peer Reviewed Article

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This article is part of Volume 2, Special Issue 1 (May 2026)

2026-05-17