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Shopping Malls in India: Growth, Consumer Behavior, and Emerging Retail Trends
Assistant Professor of Commerce, Jayaraj Annapackiam College for Women, Periyakulam, Theni District, Tamilnadu, India.
Abstract
The retail industry in India is undergoing a significant transformation as established markets make way for modern formats like department stores, hypermarkets, supermarkets, and specialised shops. Western-style malls have started to develop in metros and second-ranking cities alike, giving Indian shoppers a shopping experience unlike anything they've ever had. a modern, primarily North American name for a type of shopping precinct or shopping mall where one or more buildings form a complex of shops representing merchandisers with interconnecting pathways that allow customers to walk from unit to unit. as the expansive shopping mall reflects the modern retail industry in India. Shopping has changed in terms of format and accessibility thanks to multiplex malls and large complexes that provide food, entertainment, and retail all under one roof. A revolution in shopping malls has begun in India as a result of changes in the format of shopping and customer purchasing habits. With big national and international players investing in creating the infrastructure and building the retail industry, this has also led to significant investments being made in the real estate sector. The purpose of the paper is to discuss shopping malls in India.
Keywords: Retail, Revolution, Shopping malls, India, Business.
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