Analysis on Awareness and Usage of Fintech Platforms among MSMEs in Andhra Pradesh

International Journal of Emerging Research in Science, Engineering, and Management
Vol. 2, SI1 (2026), pp. 279–284
Proceedings of Selected Papers from the
National Conference on Emerging Trends in Commerce and Management
NCETCM-2K26
2026-03-30 to 2026-03-31
Vijayawada, Andhra Pradesh, India
Organized by Andhra Loyola College, Vijayawada, India
eISSN: 3107-9075

This work is licensed under a Creative Commons Attribution 4.0 International License .

Analysis on Awareness and Usage of Fintech Platforms among MSMEs in Andhra Pradesh

1Namburu Ashok Babu, 1Aripirala Arun, 2Namburu Vijayabhaskar

1Assistant Professor, Department of MBA, NRI Institute of Technology, Visadala, Guntur, India
2Assistant Professor, Chalapathi Institute of Technology, Mothadaka, Guntur, India

Abstract

Financial Technology (FinTech) has emerged as a transformative force in the financial ecosystem, particularly for Micro, Small, and Medium Enterprises (MSMEs). It offers innovative solutions such as digital payments, online lending, and financial management tools that enhance business efficiency. This study examines the awareness and usage of FinTech platforms among MSMEs in Andhra Pradesh. A structured questionnaire was used to collect data from MSME owners, and statistical tools such as percentage analysis and chi-square tests were applied. The findings indicate that while awareness of FinTech platforms is relatively high, actual usage varies depending on factors such as digital literacy, trust, and accessibility. The study concludes that FinTech adoption significantly contributes to MSME growth but requires further awareness and infrastructure development.

Keywords: FinTech, MSMEs, Awareness, Digital Payments, Financial Inclusion.

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DOI: 10.66710/ijersem.v2si1.35

Open Access • Peer Reviewed Article

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This article is part of Volume 2, Special Issue 1 (May 2026)

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2026-05-19