Role of Artificial Intelligence in Commerce Education: Opportunities and Challenges

International Journal of Emerging Research in Science, Engineering, and Management
Vol. 2, SI1 (2026), pp. 20–30
Proceedings of Selected Papers from the
National Conference on Emerging Trends in Commerce and Management
NCETCM-2K26
2026-03-30 to 2026-03-31
Vijayawada, Andhra Pradesh, India
Organized by Andhra Loyola College, Vijayawada, India
eISSN: 3107-9075

This work is licensed under a Creative Commons Attribution 4.0 International License .

Role of Artificial Intelligence in Commerce Education: Opportunities and Challenges

1Jagadish Tulimelli, 2Sarita Satpathy, 1Ashok Kumar Samminga

1Research scholar, Department of Management Studies, Vignan's Foundation for Science, Technology and Research, Vadlamudi, Guntur
2Professor, Department of Management Studies, Vignan's Foundation for Science, Technology and Research, Vadlamudi, Guntur

Abstract

Artificial Intelligence is playing a greater role in curriculum development and commerce and management education. The educational sector is revolutionized with their creative technologies and data-based learning environments. This paper looks at the opportunities and challenges of use AI in commerce education. AI applications in education like intelligent tutoring systems chatbots, adaptive learning platforms, and predictive analytics help improve teaching efficiency with enhanced student engagement. The study attempts to cover how AI adoption impacts learner outcomes and satisfaction level. The possibility of implementing AI in education for better accessibility and reach in education delivery and real-time feedback among others, diversifying choice in educational activities and the like. The “Challenges” element includes issues related to data privacy, lack of technical know-how, high costs, and resistance to change, etc. Structured questionnaire was used to collect the data for the study among commerce and management students. The research was designed using quantitative technique. When implemented properly, artificial intelligence improves the learning effectiveness and satisfaction level of students, as suggested by the results. Moreover, education has a significant relationship with AI adoption. Nevertheless, the use of AI for education can be impeded by technical and ethical issues. The impact of AI on commerce education in the future has been discussed in the paper. Also, it suggests that AI will definitely take control over the teaching methods of the commerce teachers. Nonetheless, the text further indicates that the same will not be possible after unless educational institutions and students reach a certain level of ICT readiness. In addition to this, the teaching of future commerce teachers is expected to be argumentative.

Keywords: Artificial Intelligence, Commerce Education, Digital Transformation, Student Satisfaction, Learning Outcomes.

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DOI: 10.66710/ijersem.v2si1.3

Open Access • Peer Reviewed Article

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This article is part of Volume 2, Special Issue 1 (May 2026)

2026-05-16